Notes from IABC’s Leadership Institute

From your chapter’s president-elect, Erin Huntimer

I just flew in from Long Beach, and boy, are my arms tired! [I crack myself up.]

I attended IABC’s annual Leadership Institute Feb. 4-6 in sunny California, as did Andrea Blowers who serves on the Pacific Plains Region board. (Thank you, Andrea, for your higher service in the IABC world.) I want to report back to you, the membership, about what I learned and how I intend to apply it going forward.

IABC-LI-group-lowres

Three countries come together in this photo from the Leadership Institute: Canada, Australia, and the United States

Most significantly, I walked away excited about International’s vision for the future. It’s no secret that leadership at the top has been lacking. We as chapter leaders have struggled with lack of support and technology failures at the corporate level. The last time I attended the Leadership Institute in 2008, International was largely absent from the conference, and I noticed chapter leaders struggling with basic but critical survival issues like fiscal viability and succession planning.

This Leadership Institute was different. IABC Chairman Michael Ambjorn was present and fully engaged, not only as an emcee, but as a presenter and full participant. IABC Executive Director Carlos Fulcher was present and engaged as well, though I feel he was observing and harvesting feedback from chapter leaders.

Bottom line: I finally feel that the pieces are in place for chapters, regions and International to begin linking more strongly, and for all to be able to better demonstrate the value of IABC membership. I encourage you to check out their quarterly report, which details the vision: https://www.iabc.com/wp-content/uploads/2016/02/IABC_2015_Fourth_Quarter_ReportFinal2.pdf

I attended several sessions where leaders shared best practices. I walked away with MANY ideas, including but not limited to:

  • Ideas for encouraging new communication professionals to join.
    • Web designers? Graphic artists? Pitch the benefit of broadening education.
  • Ideas for demonstrating the value of IABC membership not only locally, but regionally and globally.
    • Point members to relevant materials on iabc.com at our professional development meetings, and demonstrate that broader connection.
  • Ideas for new professional development sessions that really are the core of our local value.
    • Annual “Gift of Communication” sessions, webinar+workshop, successful communication in fast-paced political campaigns, “Fame and Shame,” business fashion
  • Ideas for encouraging new leaders to step within IABC Great Plains
    • Ask members what they would like to share with the chapter through board service.

As part of your board’s commitment to chapter leadership development, I’ll also be attending the IABC Pacific Plains region meeting in St. Louis in April. If you have any questions or concerns you’d like me to research during my trip, please let me know.

I also must say how much I appreciated the opportunity to go to Long Beach for the Leadership Institute. I was stunned by the caliber of communicators who attended, and am grateful to have connected meaningfully with many of them. I’m grateful to the boards of the past who committed to such leader development. I have already had experiences that will stick with me for a lifetime!

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