Maximize Your Marketing: Getting Inside Your Target Market’s Mind

Maximize Your Marketing: Getting Inside Your Target Market’s Mind

Noon – 1 p.m.
March 30, 2021

As communicators, you often know a rough idea of who your target market is – but do you act on it?

Let’s move past the basics of identifying a high-level target market and dive into the psychology of what they’re thinking and how that affects your business.

Join us as Jade Scherr leads us through a step-by-step guide on how to better define your target audience, understand the importance of their behaviors, and shift your marketing accordingly to maximize your ROI.

To register, click here.

Taco & Talk, a Cinco De Mayo IABC virtual lunch!

May 5, 2021
noon – 1p.m.

Anyone interested in the Great Plains International Association of Business Communicators is welcome to join this virtual lunch. Hop on for some virtual networking and connecting with communicators across our region.

Conversation topics to be thinking about:

  • Where are you most excited to travel to in the future?
  • What has been your biggest communication struggle over the last year?
  • What is something you have learned over the past year?
  • What is one resource (web, book, podcast…) that you find helpful?
  • Want your question added to this list? Send us an e-mail!


To register for this free networking event, click here.

Documentary Storytelling: The Art of not Bull*****ing Your Audience

Create engaging content and tell your brand’s story with honesty, depth, and impact.
A conversation about the art of documentary storytelling and reasons why it should be a part of your brand’s communication strategy.
Learn tips and tricks from Greg DeSaye on how to conduct a great interview and why pre-production is the most important stage of the process from an award-winning corporate video producer and documentary filmmaker

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