Augmented is the New Reality

– Dec. 14, 2017

From video games and immersive 3D content to video and print design, augmented reality allows us to process content in an entirely new way. Learn how this technology is reshaping the way we connect with information and the world around us.

Members: $20
Non-members: $30
Speakers: Ed Sargeant & Jamie Vetter, Agency MABU
Lunch is included.

Click here to register.

Thank you to our sponsor, Agency MABU. 

Ed Sargeant, Director of Creative Services

Ed Sargeant serves as the Director of Creative Services at Agency MABU. In this capacity, he coordinates efforts with MABU’s designers, programmers, writers, videographers and photographers.

 

 


Jamie Vetter, Art & Design Manager

Jamie is the lead graphic designer at MABU and leads in branding and print projects.

 

 

SEO: What to Know

– Jan. 18, 2018 – 

Search Engine Optimization (SEO) is how your audience finds your business. Google, Bing, and Yahoo all present listings based on ranking of what the search engine considers most relevant to users – and the criteria changes constantly. This session will dig deeper into how to ensure the right people are finding you in an organic search.

Click here to register.

Members: $20
Non-members: $30
Lunch is included.

Thank you to our sponsor, Edgewood Vista.

Tech Topics: What’s New & What’s Coming

 Feb. 15, 2018

Let’s talk tech! Join Marv Dorner, owner and consultant for BeBizzy Consulting, LLC, for February’s professional development event, “Tech Topics: What’s New and What’s Coming.” Dorner will talk about new and emerging technologies, including FB 360, Snap Specs, 3D printers and virtual reality.

Click here to register.

Members: $20
Non-members: $30
Lunch is included

Marketing to Women

– March 15, 2018

In honor of International Women’s month, March’s professional development session will highlight the impact women have on specific markets. Join us for an engaging panel focused on marketing directly to women.

Click here to register.

Members: $20
Non-members: $30
Lunch is included and will be catered by Legacy High School culinary students.

Digital 2.0: Defining & Understanding Digital Marketing

– April 19, 2018 

What does digital mean to you?  If your first thought is a nightstand clock, you’re late to the party. Digital has changed the way we sell products. Learn more about the latest updates in digital marketing and reaching your target audience.

Click here to register.

Members: $20
Non-members: $30
Lunch is included.

Communicate Stronger 2018

May 17, 2018

SAVE THE DATE! Communicate Stronger 2018 will be held on May 17, 2018.

More details to come…

President’s Message – Here’s Your Nudge

Like a scared kid on the edge of the high-dive at the swimming pool, sometimes all you need is a little nudge.

(For the record, I don’t condone nudging a kid off the high-dive, but it paints a good picture, right?)

I became involved in IABC because of a nudge from my work supervisor. I think it’s a fairly common introduction to IABC – and it meant that I wasn’t truly thinking about how IABC might impact me personally and professionally.

Fast-forward a couple years, and I’ve absorbed a few lessons.

  1. You can never stop learning. The communications landscape is constantly evolving. The opportunity to learn from and connect with those on the leading edge of the communications field every month is truly invaluable.
  2. There’s more to “communications” than meets the eye. Of course there are the hard skills, like communications planning, crisis communications, search engine optimization and social media savviness. But just as important are the soft skills – cultural considerations, tapping into the psyche of your audience and the value of communicators and accurate messaging in today’s society.
  3. IABC-ers are some of the nicest, coolest and most impressive communication professionals I have ever met. It’s a group of sharp people from different backgrounds and industries who all share the same goal – connect people to ideas and each other.

As we get rolling into the 2017-2018 professional development year, just remember that you’ll get out of IABC what you put into it. It’s fine if you choose to just periodically attend a monthly professional development session. Every time you do, you’ll be able to take home some immediately implementable ideas and inspiration from local professionals.

But if you’d like to invest more in yourself, the opportunities are great. You can become a member of IABC Great Plains and get a discounted price for each month’s professional development session. You can offer to assist the IABC Great Plains board as a volunteer. You can join the board and gain access to some invaluable self-growth opportunities. You can tap into the numerous webinars offered by IABC International. You can attend IABC World Conference and connect with fellow communicators from around the world, along with several other regional and global conferences.

Whatever your involvement level of choice may be… consider this your nudge.

Chris Gessele is a staff writer/editor with Basin Electric Power Cooperative and serves as the 2017-2018 IABC Great Plains board president.

Join Our Mailing List

Join our mailing list to receive information on upcoming IABC Great Plains events! Click here to sign up.